Branding Process


After you fill out the questionnaire below, we will set up a phone call, Skype, or Google Hangout session. We will ask you some questions regarding your business, vision and goals for your brand development and you get the chance to ask us any questions that come to mind. This step will give us both a chance to get to know one another and ensure we are going to make an awesome team.


After our consult, we will put together a formal proposal for our project together and send it your way. If everything prepared is approved by you, we will send you a contract to sign electronically. You will also kindly complete the invoice for our required retainer to hold your spot in the Studio Linear queue at this time. * please note this deposit is nonrefundable.


Your project start date has arrived and now it’s time to get this party started.  The first step of the branding process is the creation of an inspiration board. We will study your questionnaire and begin our research process and start creating a color palette along with style inspiration that will set the overall tone of your new brand.  Within 10 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.


Now that we have established and finalized your inspiration board, we will then get to work on creating the cornerstone of your new brand. The logo design process can take approximately 10 to 15 business days to complete. During this phase you will receive your second deliverable which will consist of several unique logo concepts designed based on the information given in the initial stages and your approved mood board. Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your are completely pumped about your new logo design.


It’s now time to put it all together and create your final deliverable: {drumroll} your new brand style guide! We will pull in your lovely new logo, color palette and inspiration photos then add in your sub mark, logo variations, social icons, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisions on the final board. Once your approval is received and your final payment is made, I will package up your files and send them to you via a convenient dropbox link for download.


If you signed up for our Branding + Print Package, we now take your newly designed brand and continue it throughout your print material and social media design (business card, business letterhead/notecard and envelopes, stamp, hangtag, stickers) to complete your seamless new look.  Your files are delivered in print ready pdf form for your printing process. We can also help recommend printers for your materials.


Branding Questionnaire

Name *
Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
These words will cultivate the emotion that people get when interacting with your brand.
What do you want your new branding to accomplish?
Try to be specific! Are they a particular demographic? What adjectives describe them? Where do they shop?
This will help us to think about the best spatial layout of your logo
ex: Spruce Rd. (Design Studio underneath) vs. TheSpruceRoad
This allows us to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and we want to make sure we stay true to that.
Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!
(ex: script, bold, light, hand drawn, custom lettering, etc.)