The Client

Cousins Maine Lobster made their big break when they pitched their million dollar idea on the show, Shark Tank. Their pitch impressed one of the shark’s, Barbara Corcoran, so much so that she partnered with the cousins and helped launch Cousins Maine Lobster.


Packaging System, Print Materials

Objective + Solution

Work In Progress: We were asked to develop a new packaging system that showcased the look of Maine. We had a few advantages to this objective, one being that we were born and raised in Maine and also, co-owner Andrea Beaulieu spent her time as a stern woman on a lobster boat many summers ago. Our solution was to create a map of Maine and show the 8 wharfs where the lobster is sourced and to also use photography of the lobsterman and boats used to catch the lobsters. We also introduced a new font system that had that quintessential feel of Maine and tied it all in with custom illustrations to give this new packaging system a coastal vibe. This project is still in progress so please bare with us in using mockups for our examples!

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