Brand Development Garden Remedies
Concept 1 Update Round One
Here are some updates to this existing concept we created. We tried to make all the adjustments you asked for the edits. We focused on working on editing the logos for now and will work on updating the symbols, patterns and packaging in the next design phase for packaging. Some of the designs we worked on freehand so if they seem that there are spots where lines or color isn't perfect, it is simply that we are trying to show you an example, once a final logo is tweaked and finalized, we would clean it all up for you. Here are our updates, we are presenting them all together here above the original concepts below.
Above are a few examples of a badge look for the branding, we can develop other shapes but wanted to give you sample of how that would look, containing them to a shape like this.
B R A N D I N G
We went with a clean sans serif type for your business name because we wanted this to feel modern with other elements feeling vintage. We also chose this font style because it felt simple enough that it could hold it's own up against the leaf element. The accompanying serif font was based off of botanical diagrams of botanical plant specimens in addition to the lines used to connect the the tagline and established date, this was created to mimic a botanical chart.
Our vision for these styles was to create a badge styled variation that we pictured being used as the mark on products. We wanted this to have a classic and elegant feel. In these styles, you will start to see a reoccurring 'dot' element that we will described in more detail a little further down this development.
And here is an invert styled concept.
Main Concept Variation
Next we wanted to take the stacked style concept and see how this would look in a different layout. Here we also started to develop new elements such as a circle mark and a pattern shadow. The circle mark has an icon design that will also be introduced next.
Final Concept Variation
Here you see that 'dot' feature added in gold as an accent. This piece is used as part of your brand development that we will describe in more detail next. We also wanted to show how the logo would look as a white overlay, leaving the botanical element in color.
Final Concept Submark/Variation
You will see here, we have broken down the logo, creating a stamp like submark. We added a location which can be swapped out for anything you wish. We envision this being used as a sticker or on any product that a more simplified version of your logo would lend itself.
We also have included an example of how the logo will work without the botanical element. It still retains it's iconic look and works very well over a colored background such as in a magazine or advertisement.
G R A P H I C D E S I G N
Potency Table Measurement
As we started to think beyond your logo, we brainstormed how the product would be measured in terms of potency in a graphic diagram. We wanted to design something unique, something that could be used on your website as a viewer researched different products. We envision this piece having movement to it on your website, the 'dots' move in a group from top to bottom, measuring Mellow to Strong. It then will measure from left to right, indicating if the product will be felt in the Head or Body. The icon design element sits on a final dot as a final point of measurement. It is these dots and a new way to measure potency that goes beyond a dull line graph, giving you something unique but also quite elegant. The formation of the dots was created to mimic a group of honey bees flying towards that flower icon, we know, it is a tad nerdy but we wanted to try to make all elements feel as though they were part of nature.
We wanted your products to have an icon to represent how it made you feel. Keeping these icons clean and minimalist tie in with the san serif type used in your logo and are also easy to recognize for your consumer.
P A C K A G E D E S I G N
We created a package design for a cannabis chocolate bar. You will now see how some of these elements are working together from your badge style logo to the icons and secondary color palette. We also introduced more botanical illustrations that really give the bar a neat, vintage vibe. We used a textured watercolor paper for the wrapper with a gold foil accent.
Skin Care Packaging
We wanted to show you an example of how your branding could be used on another style of packaging. We like how this feels gender neutral and clean. We carried over some of the same elements from the edibles to this package. This shows the top of a face cream container and what could be the back of a box it arrives in.
Here are a couple of examples of what printed materials could look like with your branding.
W E B D E S I G N
We wanted to show you an example of how your overall brand can then translate to web. On product pages the potency graph would be displayed so that customers could see how the product would interact with their overall mood. This is a simple mock-up for your branding example only.