Brand Development Garden Remedies
Concept 2 Updates Round One
For this concept, we wanted to work on selecting fonts that felt both masculine and feminen. We start here with some examples of fonts that we really love. We then took one of the fonts we prefered out of the mix, and developed it further to show it as a more complete brand. We also worked on the submark.
B R A N D I N G
For this concept we wanted to use a gorgeous serif typeset that could stand alone and stand the test of time. We were drawn to how classic this font felt to us, not pretentious, simply elegant.
To go with this font, we wanted to develop imagery that could be used as a mark for your brand. Thinking about the botanical draw of your business, we developed an icon that felt as though it could represent water, a flower but also a leaf when used with other objects.
We next thought about how this botanical element would grow, using an image of a sun in a gold foil, we ended up creating the illusion of a sun sitting on a horizon to mimic it overlooking a crop, growing in the sun.
So how do these elements work together? We created a few variations to show how they could work as a complete set.
Combining the submark with the business name creates a complete set that is clean and works well on it's own as a recognizable symbol.
G R A P H I C D E S I G N
Patterns and Icons
Using the icons in the previous concept displayed below, we wanted to create a pattern with them for package design and print materials. Having a nice gold foil for this pattern would add an elegant touch to package designs.
P A C K A G E D E S I G N
We developed a design using this brand concept, for your package design using some similar elements from the first concept such as the dot formation. This design has a more minimalist feel using more white space to really allow for your new brand to pop. In this design, we have included to icon pattern to show how that can be used. We also added a hint of color to separate the packaging based on emotion. In the bottle design, there is a hint of a wispy watercolor smoke in blue for the Happy, on the candy, it is a cream color to go with Relaxation. These colors can be anything you wish, we simply are showing examples.
W E B D E S I G N
We wanted to show you an example of how your overall brand can then translate to web. In the center is the brand mark, we picture this having movement when scrolled over, such as spinning around. Each grid element would also have a hover over effect, taking the customer to different sections through out your website.