Studio Linear just added to The 30 Best Package Design Agencies
We are so excited to be featured on Yahoo Finance, featuring Studio Linear as one of the top 30 Design Agencies this spring 2019. Pulled from a list of agencies from around the world, our work was listed amongst some of the most talented design companies.
In addition to listing the top agencies, here are 3 of the top elements of successful packaging:
NEW YORK, April 29, 2019 /PRNewswire-PRWeb/ -- A 2018 study found that upwards of 72 percent of consumers say that product packaging influences their purchasing choices. These include which products they purchase, how often they complete purchases, which brands they develop loyalty to, and more.
1. Packaging Materials
The materials used to package a product should be durable for any necessary containments or shipping, but still appeal to consumers. Leading package design agencies often conduct ergonomic studies to understand how consumers open products and interact with the packaging in order to compete in the market.
2. Creative Functionality
Package designs need to be beautiful and aesthetically pleasing in order to capture consumers on the shelves or on social media. However, they also need to remain functional and toe that line. After all, it only takes 7 seconds for consumers to judge a product.
Brands receive up to 4 times more market visibility when they are presented consistently. Therefore, incorporating cohesive branding elements on your package designs are key to improving brand awareness and loyalty. Incorporate branded colors, logos, messaging, shapes and aesthetics across all package designs.
"Emerging brands often underestimate the power of packaging," says DesignRush Founder and Executive Director Gabriel Shaoolian. "However, even in the age of eCommerce, well-thought-out and properly branded package designs can drastically improve brand awareness and capture valuable consumers."