Exciting Website Trends For 2019
2019 is bringing in some very cool new designs for websites that can make your business shine when compared to older, more outdated looking sites. Why is staying current with your websites look so important these days? We all know now that most people land on a website and will only stay for about 3-4 seconds unless, you are able to capture their attention. So how DO you capture their attention? That is where having a site that is current plays a big role. Your site is that first impression a consumer has about your business. You want to gain their attention and allow for your message to be clear and inviting so that you can gain their attention and in return, their business. Have a website that is outdated is an immediate redflag to a consumer. To them, it can mean your business does not have the capacity to afford a current site and in return, may not be a good product for them to buy. You want to gain their trust. If your website is lackluster and not optimized, you will not gain that viewers trust that your business has it together enough to gain their business.
That is where these trends come in to play. We all know by now that your site needs to be mobile responsive, that is a tip from 2015. So how do we go beyond this to grab the attention of your market? Here are some eye-catching ideas that can help your site stand out:
1. Broken grid and asymmetrical layouts
The concept of the grid in design terms is an imaginary plane with horizontal and vertical lines, used to help layout elements on the page or screen. With most websites, the grid is easy to point out — you can look down the left side of the website, for example, and see the logo, title, and content, line up together, for the most part. When you have a broken grid, you have items that are pushed around on this plane in a way that makes the grid feel less rigid, or broken. This type of design — one that favors the unexpected, pushing boundaries, and experimenting with asymmetry — has been around for a while. It’s been used as a technique to help stand out from the crowd, to draw attention, or to otherwise experiment with design.
2. Nostalgic / Throwback / Retro design aesthetic
What is old is new again. As we’re moving beyond flat design, where experimentation seems to have no limits, the time seems ripe to also bring back old design elements with a hint of nostalgia. More websites will embrace different design styles that lend themselves to times past, both in the design of the websites themselves and in the content. Some of these throwback elements will likely include color schemes reminiscent of design trends of the past and typography that makes us think back to a different time.
3. Monochromatic and absence of color
Having millions of colors at your fingertips is cool and all, but what if you limited yourself to just one color, or no color at all? If done well, that type of design constraint can help enhance a design and make it more memorable. Limiting yourself to one color can help solidify your branding while adding constraints in terms of flexibility of design. With most websites having two-five colors that are used throughout, using just one color could make you stand out and be more memorable to a website viewer.
4. Overlapping design elements
Falling closely in line with broken grid layouts and asymmetry, having items overlap each other can bring visual interest to specific types of content on a page. This can bring an element of the unexpected as we’ve grown accustomed to elements on a web page having their own space and separate from the elements around them. When done with careful consideration, the trend of overlapping elements on a page can help enhance the overall aesthetic of the site. This can also be pretty difficult to execute giving the mobile-first world we live in, as overlapping elements if not done well can cause confusion and frustration of users when elements overlap in the wrong ways.
5. Large and experimental navigations
It seems like every year there is a trend to do with navigation on a website. Likely because it’s one of the hardest elements of the page to design for. So essential to how we use the web, but a pain to keep it functional yet aesthetically appealing. With experimental navigations becoming more of a design trend in 2019, we can expect to see very large navigations, website homepages that is nothing but their navigation, and navigations with sophisticated animations.
6. More than enough white space
Using white space effectively is a design tool used by designers for decades. However, what may not be as common is the amount of white space used or even making the white space the focal point instead of the content itself. The use of extra white space in this manner contrasts the reason why we typically use white space — add margins or spaces to give our eyes a rest. Adding extra white space now helps move it to be a focal point or a more noticeable part of the design aesthetic. By choosing to add extra white space in areas that don’t necessarily need it, it then becomes an important part of the design and more noticed by visitors. While in the past we may have thought this extra white space was a waste of space, but the trend now may be that it gives the space a little something extra.
7. Pushing the boundaries of typography
While experimenting with typography is always something to be expected from designers, it’s a bit harder to push the boundaries of typography on the web than it is in print. As coding becomes more sophisticated, experimentation with typography on the web has become a bit easier over time. Experimenting and pushing the boundaries of typography could include cutting or purposely subtracting parts of letters and words (relying on negative space to fill in the rest of the letters), photography inside typography, type on a diagonal line or shape, animating typography, etc.
If you think your website could use an update, reach out to us for a free consultation. We were just recognized as a top E-Commerce Design & Development Company on DesignRush!
Article References: The Next Web and Awwwards