Updated: Jul 1
Cannabis packaging, just like any other product design, plays a vital role in attracting new customers. Let’s be honest, how many times have you chosen a product for its incredible packaging design? Don’t think that a good quality product is enough, a bit more investment in packaging will help you go a much further journey. Especially with CBD business, packaging design can create a massive
gap between a lawsuit and real deal profit.
But why is cannabis packaging so important? And how do you pull it off impressively enough to trigger customers? Keep scrolling, we have it all right here!
Why is cannabis packaging design so important?
CBD business is relatively new, yet it’s extremely competitive. Every company puts their best effort to establish the best product on the market, with a wide variation to choose from. However, the biggest mistake every business could make is forgetting packaging design. Why would we say that? Here are some of the reasons you should know about cannabis packaging design.
Cannabis packaging emphasizes your brand’s characteristics:
Packaging design holds the vital role of representing brand personality, thus acting as the perfect kick-off to enter the market. Nearly 90% of customers are affected by the first look at a typical product. By choosing the right color, graphics, and design, you’ll be able to show off your brand personality. Whether you’re playful, energetic, or serving health-concern purposes, your packaging design must show those details really well.
Thus, apart from different yourself from other competitors, you’re creating a visual experience for your potential customers. And every second the customer stops by to have a look, the more chances you have to convince them. The sale rule applies to cannabis packaging.
Help with brand communication
When it comes to CBD branding, a packaging design is more than just visual. It helps to bring your brand to life. As the trend is moving towards sustainability and functionality, keeping up with it will benefit you a lot more than a casual, bland design. Try to communicate through your design, attract people’s attention and tell your stories. All of those can be achieved through good cannabis packaging.
Packaging shows product quality
Yes, we know it sounds unfair. But do you ever want to have your hands on products that don’t look nice from the packaging? Just like love, sometimes you would bump into love at first sight. So why not create designs that people immediately fall for? Packaging is not just made to protect the product inside, but also to impress. The more professional and well-thought your cannabis packaging looks, the better chance people will consider buying it.
Help you stand out from your competitors
And last but not least, you’d want your brands and products to look exactly like your competitors. Standing out from the shelf is vital. It means you can catch people’s attention right away and increase your sales. Thus, good CBD branding will help you reach customers’ top of mind. Just imagine it as simple as this, once your customers become loyal to you, they’ll spit you out the quickest. Thus, you’ll be popping up on their mind first when speaking of the related subject. And we’re sure with you, that’s the goal every business is looking for.