Cannabis Website: Why Your Business Needs One and How It Would Help

It's the 21st century - when everything is saved online

What else would you expect? This is the time for digital transformation, and everyone, every business would try to maximize their availability online. Showing up online for small businesses means more chances to reach potential customers and create actual sales. Online appearance means you can compete with all the giants on the market, and take advantage of being a small business from a customer's point of view. We actually prefer the term "boutique" when referring to smaller businesses.

Along with the booming e-commerce and digital platforms, it’s hard to not want to join the wave. If you’re thinking of starting one to support your business, this is still the best time!

When it comes to your Cannabis website, it's really important!

As you have already seen, having a social presence is great and all but it lacks relevant information for your consumer market. A dedicated website provides that info your customer is looking for in addition to being your new, online shop.

Make a good first impression

First impressions are the queen when it comes to your business.  Just like in real life, you’ll only have a few seconds to impress people for an opinion about you and your company. Your cannabis website should provide a professional and interesting visual and at the same time, understand the user's experience and how they navigate.

If you’re a bit confused with what to do for your website, then a cannabis branding agency could be the best choice. Not everyone has the skillset to understand UI/UX design, cannabis regulations online, and setting up an online shop.  An agency would have this understanding and know the platform inside and out. For our clients, we even create training videos to teach them how to update their new site!

A website that meets SEO standards helps you rank higher

One of the strongest points of having a website is its ability to boost your SEO (Search Engine Optimization) rankings. This will help your website reach more users as they search keywords on Google. However, SEO results don't come naturally. You’ll have to optimize your website content/copy for it. Working with a copywriter with experience in your industry is key to developing content relevant to reaching your audience online. Building a website is one thing, but making sure the keywords are in place, SEO tools are activated, is a whole other ballpark. We like to monitor our client's websites monthly for SEO to make sure they are performing optimally.  

What's your UVP

What is it about your business that is unique? What is your Unique Value Point? If you know this, setting your website up to reflect this information is critical to set you apart from the rest of the pack, setting you up for success. Not sure what your UVP is? That is okay! We are here to assist you with discovering what makes you unique and how best to apply that to your brand strategy and website.

Boost your chances of making a sale

Like we have mentioned above, a website with high SEO rankings would reach more customers. The more users you can reach, the higher the chance you can sell. After the first 15 seconds, once users find your website useful or interesting to keep scrolling, your chance to increase revenue increases tremendously. And the longer they stay on your site, the more you can sell to them. We like using tools like pop-up windows to display discounts or entice the user to signup for a subscription. We also like using commerce tools such as abandoned cart email notifications to keep your brand Top Of Mind.

Should you work with a cannabis branding agency?

Of course, you can always create a website by yourself with the help of modern technology. However, we strongly believe that it’s always better to allow professionals to take the lead. By collaborating with a branding and design agency, you can save time and effort on coding, content creation, and graphic design. We believe that with a special industry like cannabis, a creative cannabis agency like Studio Linear would be very useful and increase your ROI. Stop wasting your time trying to work on your own when you have resources to do so. We understand that as business owners, your day is never-ending with tasks so why not let us do the hard work for you, we love what we do and that shows in the client relationships we carry with us for years.

Why should you choose us?

With so many options out there, why us? That is a great question and one we answer daily on discovery calls with our clients. We are a boutique team which means we are small and that is how we prefer it. Larger agencies tend to lose that close connection with their clients, they do not work one-on-one and instead, the client is often shuffled around from account manager to designer, not knowing what is happening with their project. We are a team of 5 amazing ladies and 1 super cool guy. You work with all of us and that connection is so important to the success of your project. Yes we are your design team but we are also a group of friends, we not only create amazing design work for your company but at the end of the day, we are here to listen to your business story, your vision and share in the successes with you.

In the end

Bringing a business to life requires more than just a cannabis website. However, it’s still one of the crucial steps to take, and it could generate a much different result when you are aligned with the right team. With cannabis website design, it’s not just all about the design, but also how it works to meet users’ expectations. Studio Linear can help you with cannabis website design, packaging, strategy, branding, identity and so much more. Need something in the cannabis creative? We are here to help!

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