If there was a bucket list client or dream client that we HAD to work with someday, Seth Rogen's Houseplant was top on our list so you can imagine when they actually reached out to us, we were BEYOND excited to have an opportunity like this. Houseplant is divided into 2 categories; Home Goods and Plant, we worked with the plant side creating graphic treatments for their strains and new pre-rolls in addition to their CSR campaign. Here is a link to their INSTAGRAM feed to view more.
We wanted to create a set of templates that would utilize color blocks in groupings of 6 and 9. Above is an example of how these new color-ways would work on their feed. We then worked on creating the new graphics using a combination of their existing branding and also, some fun new touches we designed to make the feed more engaging for the audience.
The existing branding for Houseplant features a vintage vibe that we wanted to display by creating a series of "vintage" looking posters to use to introduce their new pre-roll line.
We created a series of stories as well to highlight new strains and also, their CSR campaign. TO VIEW MORE >>