Robinson Ballet’s vision is to increase the awareness, enjoyment, appreciation and participation of dance in the community. They accomplish this through live performances and educational outreach programs. Our goal in rebranding was to attract school-aged dancers at all grade levels and with an interest in several different dance forms.
Branding / Web Design / Print Design / Signage / Art Direction
Objective + Solution
Robinson Ballet was after a new look to attract the new millennial generation and we sought to do this through the use of bold and fun colors and typography. We picked design elements that would speak to a young, enthusiastic audience.