Rootofio is a recently launched business that is providing a new alternative to milk. This milk is made from tiger nuts, which are a root-based plant and free from all major allergens. The business is located in Boston and has plans on expanding nationally in addition to launching a kids line of tiger nut milk in the near future.
Branding and Package Design
OBJECTIVE + SOLUTION
We were hired to create a brand and packaging system that would stand out on the shelves in supermarkets. We wanted to develop a brand that would catch the shoppers eye on the shelf amongst all other milk-alternative products available. For the packaging design, we looked at the regional origin of tiger nuts and pulled color and textures from Africa and Egypt. We created custom hand drawn and painted textures to accompany the design.