In 2022, the Yummi Karma team reached out to us to help them with a complete brand overhaul as they had felt their current branding didn't represent who they were and was falling short in reaching their customers. Our team started with an extensive brand strategy/messaging overhaul, creating new taglines and website copy. We also created all new brand visuals from new logos, submarks, icons/illustrations and stickers. We then applied this to all their packaging, giving them a beautiful new facelift! Our team also worked on brand collateral for events such as MJ Biz, like stickers, a custom newspaper and more. A custom website was up next and started in Figma. We then took that design and built out the site in Webflow, connecting their shop to Weedmaps. Lastly, our team worked on Instagram templates and is working on new merch design to showcase for 2023!