Butacake is a New Jersey based, women-owned, black-owned canna-bakery specializing in handmade from scratch desserts, pastries, meals and more! Founded in 2016 by owner Matha Dara Sasha, the business has flourished on the East Coast and how ships nationally. We had the pleasure of working with Butacake on a complete rebrand from their new messaging to brand visuals. The business is in the process currently of making the shift from their older branding to the new, fun look. We created a custom font for the brand and established a new color palette that was rich and vibrant. We had a lot of fun with the messaging and creating brand submarks, icons and social media templates for posts. Can't wait to see this brand reveal coming summer of 2022!