Lit Luxe is a premium CBD brand that creates the best selfcare products, infusing the highest grade, organic CBD oils grows from local growers. Their new line includes a facial serum for fine lines, a facial/body cream for everyday use and infused eye cream. The company plans on launching future products such as cannabis infused hair products. We were hired to provide a branding overhaul, creating the highest level of creativity for this new brand. We wanted to ground the new look by including visuals that felt raw, organic with a touch of renaissance. We designed packaging using a matte cream and black color palette, bringing in earth tones to ground this brand refresh.