Cannabis today does more than one thing—it’s medicine; it’s fun; it’s wellness; a social circle; a ritual—and the possibilities of how those experiences and relationships can be translated into thoughtful design are truly endless. In this August interview with The Broccoli Report, we’re extremely happy to share more about how an agency actually works.
Studio Linear is a female-owned creative agency specializing in cannabis and CBD branding. Generally, we create logos and visuals that speak to your ideal audience. Our services cover brand guides, brand messaging, identity, social media design, trade show materials like posters, banners, print materials. Let's not forget about compliant custom web design within the cannabis space as well.
Answering The Broccoli Report on what makes Studio Linear standing out, our founder - Andrea Beaulieu had shown some of our core values. Studio Linear is a boutique company, this means that we work one on one with our clients and encourage them to be part of the process. We strive to be as innovative, unique and transparent as the client allows us to be. And that’s the main reason that set us apart. "It is nice to know what to expect along the creative journey"- said Andrea.
She also shared more about the advantages of hiring professionals for a niche like the cannabis industry. We're sure that it's beneficial to have that targeted experience and knowledge when entering a special market like cannabis. But working with agencies would help your business to stay out of as much trouble as possible. Every decision we make starts with careful consideration of regulations, so you can save time and effort instead of changing things over. It’s great seeing business coming to us in the very first stages. However, it’s also very common to have brands that want an update or evolve on what they’re currently doing.
When asked how the process would flow for businesses that start working with Studio Linear for the first time, we’re more than happy to share! We start with an intake form to understand the overview of the project in addition to a brand audit (if you have an existing brand), and website wireframe worksheet (if we are working on a website as well). Then we would offer a kickoff call with our clients. On our call, we review these items with you and discuss what to expect along the way as the project evolves.
And for a successful project, we highly recommend you to be as transparent as you can. Know your limits as a partner, and do not pretend to be an expert at everything. Know how to outsource when needed so that your client is offered the best of the best.
The Broccoli Report also has some very fascinating questions about the upcoming trends in the cannabis industry. And honestly, we’re looking into some. “A lot more thought and attention is going into not only the unboxing experience, but the culture around the product and how that relates to their target audience. As we all become more conscious of our purchasing habits, businesses are making it a priority to go beyond the product to give back and have a purpose in order to build customer trust. For us as a design team, this means literally thinking beyond just a pretty box to the bigger picture” – said Andrea.